Hey Guys! So I was just looking at my stats that which stories were liked and read by most of my readers and it seems that everyone seems like read through and practice case studies. So again, I am here to bring one example case study ! I hope you like it!

Fintech Case Study

Scenario:
You are the Senior Product Manager at a fintech company. Your team is tasked with launching a new credit scoring feature to help users better understand their financial health and improve their eligibility for loans or credit cards.

The required features:

1. Provide a real-time credit score.
2. Educate users on the factors affecting their scores.
3. Suggest actionable steps to improve their creditworthiness.

Constraints:

• Launch within 6 months.
• Comply with all relevant regulations in the regions you operate.
• Collaborate with internal stakeholders (data science, legal, marketing, engineering, design) and external partners (credit bureaus).
• The feature must be available on the app (mobile and web).

Questions:

1. How would you approach defining the scope and prioritizing features for this initiative?
2. How would you ensure compliance with financial regulations across regions?
3. What metrics would you track to measure the success of this feature post-launch?
4. How would you handle a delay from an external partner providing credit data?
5. Describe a go-to-market strategy for this feature.

How should you go on with this case study?

Lets get started with rough answer..

1. Defining Scope and Prioritizing Features

Approach:

• Understand user needs: Conduct user research (surveys, interviews) to identify what users expect from a credit scoring feature.
• Define MVP: Focus on features that provide the most value with minimal effort, e.g., displaying the credit score and basic educational tips.
• Prioritize using frameworks: Use a framework like RICE (Reach, Impact, Confidence, Effort) to evaluate features.
• Collaborate with stakeholders: Ensure alignment with engineering, design, and data teams on feasibility and timelines.

Example Prioritization for MVP:

1. Credit score display (real-time sync).
2. Educational content on score factors.
3. Personalized tips to improve scores.

2. Ensuring Compliance

Approach:

• Work with the legal team to review regional regulations (e.g., GDPR in Europe, CCPA in the US).
• Partner with credit bureaus that are compliant with local laws.
• Build privacy features, such as consent forms for data usage, to ensure transparency.
• Set up regular compliance audits during development.

3. Metrics to Measure Success

Primary Metrics:

1. User Engagement: Daily active users (DAU) accessing the credit score feature.
2. Feature Adoption: Percentage of app users who use the credit score feature.
3. User Education: Number of users completing educational modules.
4. Retention Impact: Impact of the feature on overall user retention (compare cohorts).
5. Conversion Rate: Users improving scores and successfully applying for credit products.

4. Handling External Delays

Steps:

• Proactive Communication: Regularly sync with the partner and request updates on their progress.
• Plan Contingencies: Consider alternative providers or use mock data to build the feature while awaiting real data.
• Scope Adjustment: Launch with limited regions or delayed updates while the partnership issue resolves.
• Transparency: Communicate challenges and adjusted timelines to internal stakeholders and leadership.

5. Go-to-Market Strategy

Plan:

1. Internal Alignment: Train sales and customer support teams on the feature and its benefits.
2. Pre-Launch Marketing: Use email campaigns, social media teasers, and in-app notifications to build excitement.
3. Launch Campaign: Announce the feature via a blog, press release, and targeted ads. Highlight benefits like “Track and Improve Your Credit Score with Ease.”
4. Feedback Loop: Collect user feedback through surveys and app reviews to refine the feature.
5. Partnership Integration: Work with credit bureaus and financial partners to promote the feature jointly.

Written by Dhaval Thakur